Automation + AI for Indian MSMEs
Upgrading SMEs with business automations (with AI)
Workflows and AI agents built into how you already work. Real hours saved — not a demo that dies in week two.
Something happens
A lead on IndiaMART. A WhatsApp enquiry. An overdue payment.
An agent decides
It drafts, scores or routes — using your price list and your rules.
The work lands
Quote sent. Reminder scheduled. Dashboard updated. You get told.
Directional. Your baseline is measured in discovery, and every pilot is judged on your numbers.
01 — The gap
You already know about AI. The day gets in the way.
The moment you reach the office, the business needs you. The tools stay on the phone.
- Reels about AI and the newest tool. Looks obvious.
- Then the office — meetings, sales calls, shop floor, ghar ke calls.
- Back to BAU. Same tools, same processes.
- The idea waits for a quieter week that never comes.
- Same day, same pressure — we are in the office with you.
- We shadow the meetings, the calls, the shop floor.
- We build the workflows, then coach you to run them.
- New process. Measured, not claimed.
Efficiency is skill × throughput.
Skill is the tools you run on. Throughput is how fast that quote goes out. Automation lifts throughput now; coaching lifts skill for good.
Hire one person per vertical
Sales, then marketing, then ops — each trained with your time and your money. Information crosses departments slowly. The loop never closes.
AI can now use your tools
Not just text — agents that operate your software. Capable ones start near ₹2,000 a month. Somebody still has to train and deploy them. That is us.
02 — Services
Diagnose, build, embed — inside the work you already do
Low-risk, high-impact automations first — handed over so your team can maintain them.
Process mapping on site
We map how work really moves — including what lives in WhatsApp and in people’s heads.
Workflow automation
App-to-app builds on Zapier. Triggers from your CRM, chat or invoicing — actions wherever they belong.
AI agents in your stack
Agents that draft quotes, score calls and reply to reviews — escalating anything they should not decide alone.
Owner dashboards and daily digests
One summary a day across sales, marketing and ops — with the indicators that move cash flow.
Handover, training and governance
Playbooks, monitoring and rollback rules, plus training — so the system survives after we step back.
Bring us anything that looks like this
Fits one of these five? It is worth automating — usually within a week.
- Tasks you do again and again.
- Anything you copy-paste into an AI tool.
- Information moved between apps by hand.
- Manual work that does not scale.
- Low-risk work with an immediate payoff.
03 — Use cases
The problems owners actually bring us
Every one started as a complaint in a discovery session.
Quotes that take an afternoon
- Today
- Built by hand in Excel while the customer waits on WhatsApp.
- We build
- One intake across channels, and an agent that drafts from your price list.
- What changes
- One format. Quote out the same hour.
Nobody knows why deals are lost
- Today
- No visibility into the objections raised on calls.
- We build
- Calls scored against your checklist, objections tagged weekly.
- What changes
- Coaching on evidence, not memory.
The owner chases every team
- Today
- No daily summary — the day starts with calls to find out what happened.
- We build
- One digest each morning from your CRM, invoicing and ad accounts.
- What changes
- You start the day informed, not investigating.
Cash flow surprises you
- Today
- Book value, conversion and complaints sit in different sheets and different heads.
- We build
- One indicator set that updates itself, with thresholds that flag early.
- What changes
- A week’s warning, not a month-end shock.
You chase every payment
- Today
- No automatic reminders, so you call and WhatsApp customers yourself.
- We build
- Ageing from your invoicing system, staged reminders, escalation only when needed.
- What changes
- You step in for exceptions, not every reminder.
Stock is a register and a guess
- Today
- No reorder alerts. Stockouts on one side, idle capital on the other.
- We build
- Reorder thresholds tied to real demand, alerts to whoever can act.
- What changes
- Less capital idle. Fewer stockouts.
Asking for a Google review, before and after
Google Maps and IndiaMART are where new customers decide about you.
- A customer buys something.
- You say: “Dear Sir / Ma’am, please rate us on Google.”
- Four stars and a one-line generic review.
- Nobody replies to it.
Good? Yes. Impactful? Not really. Attracts leads? No.
- Your CRM already knows what they bought.
- They get a specific review to post, naming the features that mattered.
- Detail a search engine and a buyer can both use.
- Every review gets a custom reply in your voice.
Specific reviews. Real replies. Visibility that compounds.
VisaBandhu — US visa consulting
Every review waited for the owner — the only person with account access. Now replies publish in under a minute, written against that specific review. Local search visibility is up.
04 — Approach
Three phases, run alongside your team
We co-design with your people, hand over the playbooks, and train them to run it.
Discovery
On-site workshops. We map the work, the value and the handoffs.
- High-frequency tasks
- Data moved between systems
- Low-risk, easy to roll back
Build
Rapid prototypes, then small pilots that prove value in 1–3 weeks.
- Trigger, AI step, action, rollback
- Tested by the people who use it
- Hours saved, measured
Embed
Handover and governance, so the system does not depend on us.
- Documentation and monitoring
- Training for your operators
- Governance for safe scale
Move from isolated tasks to connected workflows.
Trigger → action: sign a contract, it gets filed. Chained steps: after a meeting, summarise, log, notify. And we start with workflows that are easy to reverse.
Lower operating cost
Cut routine man-hours. Move your people to work only people can do.
Consistent quality at scale
Agents follow the workflow every time. Less error, less variability.
Faster time-to-value
Automations deploy in days, not quarters — and run 24×7.
05 — First win
One afternoon to your first automation
Pick one process, map trigger and action, build it, measure the hours it gives back.
Pick one process
Meeting summaries, quote drafts, review replies.
Design the workflow
Trigger, AI step, action, rollback — decided first.
Build and test
A working pilot the same afternoon, tried by real users.
Measure
Hours saved and errors avoided. Keep it or kill it.
Your first automation is on us.
The first discovery call is complimentary too.
06 — Pricing & engagement
Deliverable plus retainer. Nothing you cannot exit.
Priced by scope and complexity. A typical engagement: discovery, one to three pilots, then a handover retainer.
Discovery sprint
A shortlist of automations ranked by hours saved and risk. Yours whether or not you continue.
Pilot builds
One to three automations built, tested and measured. You know the cost of each before it starts.
Ongoing support
Monitoring, iteration and new workflows as the business changes.
Packages are tailored for MSMEs. First discovery call is complimentary, and the first automation is free.
07 — About
We sit with your team. That is the whole method.
Divyark is a business process automation consultancy for Indian MSMEs — manufacturers, traders, distributors and service businesses that want to run with less friction.
We are not a software vendor. We embed with your team, map the processes, pilot the automations and hand over the playbooks.
AI can now operate the tools you already run on. Somebody still has to train it on your process and put it where the work is. That is what we do.
Alark Thakkar
FounderReliance Industries, then early-stage startups. Management degree from the Indian School of Business, B.Tech from NIT Nagpur.
The person who maps your process is the person who builds it and trains your team.
- Selected client
- VisaBandhu — US visa consulting
- Who we work with
- Manufacturing, trading, distribution, services
- Engagement model
- Embedded — discovery, build, embed
- Typical pilot
- Value in 1–3 weeks
- Core stack
- Zapier, AI agents, your existing tools
- Based in
- Vadodara, Gujarat
08 — Contact
Bring one process. We will show you what it costs.
Tell us the task that eats your week. The first call is free. So is the first automation.